Monday, October 22, 2012

Give your channel (... and your hair) a makeover with Stuartphillipssalon, October’s Rising Partner

Since YouTube announced we we were giving more creators the opportunity to become partners, we have seen a flurry of creativity from our new partners. We’ve asked some of you to share your experiences of using our platform, and the resources you use to grow your audience, increase views and take your channel to new heights.

This month, we are looking at Stuart Philips, a celebrity hairdresser from London, UK, who prides himself on having given the world’s most expensive haircut! Stuart’s channel, Stuartphillipssalon, is dedicated to showing his hairdressing as an art form, as well as a profession.


“I enjoy being a YouTube partner as you get many bonuses on how you can show your video, as well as making money and very good customer service.”

Stuart owns a salon in London and he styles the hair for many national and international celebrities, either on film sets, at sponsored events or at his salon.  Stuart decided to create a channel to share his salon, passion, knowledge and skills with other people. His videos, especially the ‘makeovers’  demonstrate what he loves so much about this profession - the power to make people feel good about themselves by creating great styles for them.

For this reason, he wanted his channel to be a place where the public can view his work and hopefully gain inspiration for their own hair. He wanted to make his videos fun to watch yet informative for non hairdressers as well as qualified hairdressers! “On my channel I demonstrate how to achieve certain celebrity hairstyles and other exciting haircuts and colour changes”, he says.

Having researched other videos with the same topic as his on YouTube, Stuart realised that most of the videos were either too long or too short. “I decided to make the videos 5-9 minutes long, this way the viewer will hopefully watch the whole video finding it interesting to watch; it includes all the important and interesting parts of designing the new style.”

To achieve maximum impact with his viewers, Stuart ensures he uses the tips and resources available to partners in the Creator Hub. He especially makes sure to include informative descriptions for all his videos, uses Annotations, and engages with his community of viewers in comments and discussions.

Most recently, he was even featured on TV in Estonia's Next Top Model, where he styled hair for all the contestants, and served as a guest judge. When it comes to the future, Stuart would like to grow his channel and audience and gain his first millions of views and subscribers. Sounds difficult? Not for Stuart! “I have a way to go but very doable... I'm being filmed at the moment by Jet Set Films for a UK TV show and for one of the projects I was filmed behind the scenes making one of my YouTube videos. I normally style one model a video but for this project I decided for my team and I to style eight heads of hair.”

To become a YouTube Partner now, visit: www.youtube.com/partners, and get ready to take your channel to the next step! For more information on optimising, visit: www.youtube.com/creators

The YouTube Team

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