Thursday, September 27, 2012

Meet Beautygloss, September’s Partner Success Story!

We have loads of partners across Europe that are taking advantage of the YouTube Partner Program, and becoming highly successful on YouTube. We've asked some of these partners to share their experience on YouTube and within the program, and shed light on how to best utilize the platform. This month featured partner is Beautygloss, please read on for her story and best practices!


Introduction
Please tell us a bit about yourself. What is your name, your channel name? Where are you from, your fan base?

Hi! My name is Mascha Feoktistova, I run the channel beautygloss. I am from Holland and make beauty video's in Dutch. I started this channel because there were no other Dutch beauty gurus yet and I just knew there would be more women out there who would be interested in beauty.

History
Please tell us how it all started. How and when did you start creating videos? When did you decide to be active on YouTube and become a partner? What was your first video on YouTube?

I started in the summer of 2007. I just finished my first college degree and was about to start the next. I was searching for Dutch beauty video's and there weren't any. I decided to start a website and make videos for it. The first one was about doing my hair I believe.

Channel
Please explain your channel. What's the story behind your channel? How did you come up with your channel concept?

I am basically someone who loves beauty products and makes tutorials, shares tips and tricks and everything in Dutch.




YouTube Partnership
Please share your experience of being a YouTube partner. How has being a YouTube partner helped/changed your business and personal life? Were there any surprises? What are your plans for the future of your channel and YouTube partnership?

I started making videos not knowing I could make money off of it. When I became a partner suddenly I realized I could make a living from doing what I love. I had my own tv show and I was the director. How cool is that? I went from hobby blogger/guru to doing it full-time. By the time I finished college I could live off of the earnings I made. Now I have my own company and here in Holland even won an award for businesswoman of the year. Who would have thought that?

Success
How do you define success? How did you become successful on YouTube? What were your goals for your channel, and how did you achieve them? What would you recommend to newbie partners to be successful on YouTube?

I think it's very important to always keep in mind that you need your viewers. In order to get viewers, you need to make video's they want to see. What would YOU want to see if you were the perfect viewer? Why would YOU subscribe to someone? Think about it. Be your own biggest fan. Also, never change. The more viewers you get, the more compliments, just never forget where you came from and always stay thankful.

Creative Inspiration
Please tell us what inspires you. Do you have a particular creative aesthetic? Are there other YouTube channels you watch, creators you admire?

I love watching American make-up gurus! Back in the day there weren't so many so I didn't really have someone that inspired me, but now I love to watch others and learn some tricks.

Key Takeaways
Anything you want the YouTube audience to know about you, your channel, or being a YouTube Partner?

It's absolutely wonderful to be a partner and it's so much fun! I'm a total youtube addict myself - while I make beauty videos I love to watch vlogs other people make. I also love comedians, communitychannel and jennamarbles being my favorite.

Beautygloss, YouTube Partner, recently watched “
Everyday make-up juli 2012

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