Thursday, April 12, 2012

Being a YouTube Creator Just Got Even More Rewarding

[Update: This blog post was updated at 5:20PM on 4/12. Please read more below.]


Everyone has a different reason for being on YouTube. Some people want to be stars, others want to share what they know, and others are in the right place at the right time when something beautiful happens. Creativity is ever present and ever growing on YouTube: with more than 60 hours of content uploaded every minute, creators are constantly uploading fresh, innovative content and building audiences of millions around the world.

Back in January, we shared how we’re helping more creators earn money from their videos.  Today, we’re expanding this more broadly so that if you’re uploading high quality, original content and monetizing it, you’re eligible for the Partner Program. You can learn more in the Help Center.

To further help all Partners in their careers, we’re also increasing the number of initiatives and resources to help all Partners unlock their creativity and skills, build larger audiences, and earn more revenue. You can find all of these initiatives and the latest Partner news at the Creator Hub (youtube.com/creators). Some of these initiatives are available in certain countries, but rest assured that we’re actively working to make more of them available in your region.

To help you unlock your creativity and further develop your skills:

  • Creator Clubs & Meetups: Sign up for a Creator Club to network and collaborate with other creators in your area; discover a Meetup near you, where you can meet YouTube staff and other creators.
  • YouTube Creator Academy & Next Creator Camps: For more hands-on training, we’ll be offering seats at the YouTube Creator Academy and Next Creator camps.  YouTube Creator Academy will focus on video production training.  Next Creator programmes will offer the chance to meet other creators, and gain skills to be more successful on YouTube.
  • Trainings & Updates: Check out our ever-growing collection of tutorials on the Creator Hub. To ensure you’re always informed of the latest updates and happenings in your region, subscribe to the Creator Blog.  
  • YouTube Editing Tools: Whether you’re looking to improve and increase your production quality, or trying to create easy, fun videos, YouTube has a host of new tools to help new creators easily produce high quality videos. You can find most of them in your Video Manager.

To help you build larger and more engaged audiences:

  • Partner Promotion: Over the next few months, we’ll be rolling out Partner Promotion globally.  This means our partners can receive free advertising on the Google Display Network.  
  • Creator Playbook 2: The YouTube Creator Playbook 2 is the latest version of the definitive YouTube audience development guide. Find it at youtube.com/playbook.  Translated versions will be available in just a few weeks; please check the Creator Hub.

To help you earn revenue from your videos:

  • TrueView and Other Ad Formats: TrueView is one of many innovative ad formats that can help creators earn more revenue, more deeply engage with their audiences, and provide a better overall experience to viewers. We’ve also improved a host of other monetization features, such as bulk monetization.
  • YouTube Analytics: YouTube Analytics is a powerful tool to help you build larger audiences and make more money. There have been some feature enhancements made so that more creators can take advantage of its reporting power.


[Update] We're excited to provide more creators with the opportunity to become partners and have access to programs and resources to help them be successful on YouTube. These programs will be tailored to partners based on their specific needs. We also recognize that custom thumbnails and banners are sought-after features by many creators. We are working on making these and other features available to more newly-made partners over time, like we have done with long uploads and monetization. 

As always, you can stay on top of all creator-related initiatives and news at youtube.com/creators. We’re excited to see your channels continue to evolve as we bring more resources to more creators on YouTube.

Posted by Sara Mormino, Head of YouTube Content Operations and Next Lab EMEA

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