Monday, March 16, 2015

Make your videos even more interactive with cards

As a creator, you’ve probably been using annotations to engage with your viewers for years. But one of the things that you’ve told us is that you need more flexibility with the info that you share through annotations, and—most importantly—you need it to work across screens and especially on mobile. That’s why today we’re introducing cards.

You can think of cards like an evolution of annotations. They can inform your viewers about other videos, merch, playlists, websites and more. They look as beautiful as your videos, are available any time during the video, and yes, they finally work on mobile.

Right now, you can choose from six types of cards: Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding. You’ll find a new “Cards” tab in your Video Editor to create and edit them at any time.

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Because cards work across mobile and desktop and give you more flexibility to share what you want, our goal is to have these eventually replace annotations. But this will happen only once they can do everything annotations can do today and more. Until then, we’re looking forward to your feedback on cards, including what you want them to do for you in the future.

Check out these Help Centre articles if you want to find out more.

Muli, Product Manager, recently watched “Karl Johan: Limbo time!

Friday, March 13, 2015

A new way to see and share your world with 360-degree video

You share incredible videos with your fans every second of the day, but what if you could share even more in that video? Like, sharing the entire moment that you’re filming?

You could let viewers see the stage and the crowd of your concert, the sky and the ground as you wingsuit glide, or you could even have a choose-your-own-adventure video where people see a different story depending on where they look. Only you know what’s possible. That’s why today we are starting to support 360-degree video uploads on YouTube, to continue giving you all the best resources to connect with your viewers.



People can watch your videos on the existing YouTube app for Android, and by moving the phone or tablet around they’ll see all the different angles while the video plays. They can do the same on youtube.com or embedded videos on Chrome by using the mouse to drag the point of view around, and we’re working to bring this to iPhone, iPad and other devices soon. 

Creating and uploading 360-degree videos on YouTube

To make it easy for you to create and upload 360-degree videos to YouTube, we’ve been working with companies across the industry. Bublcam, Giroptic’s 360cam, IC Real Tech’s Allie, Kodak’s SP360 and RICOH THETA are 360-degree video cameras compatible with YouTube that are available today or are coming soon. You can find more technical information on the video format, along with a script you need to run on the video file to insert the correct metadata. We’re working to make this automatic, but in the meantime, this script will make sure your video uploads to YouTube as a 360-degree video. 

If you’re around the YouTube Space L.A., our Creator Tech team is also hosting a technology showcase from now through April, where you can try out these new cameras and learn new techniques from our staff.

Remember when the vantage point of the fisheye lens blew your mind? Now let’s see what you can do with every possible angle at your recording fingertips.  

Sanjeev Verma, product manager, recently watched “Tomorrowland 2015 | 360 degrees of Madness”.

Monday, November 24, 2014

Want your URL to match your channel?

When Tati joined YouTube, her username was GlamLifeGuru, which made her channel’s URL youtube.com/GlamLifeGuru. But as her channel grew, her fans embraced “Tati” as her brand. So her channel web address – which is often the quickest way for her fans to watch more of her content – didn’t match her channel name and branding.

To make sure that creators like Tati and all of you have a consistent place for new and existing fans to find you, we’re introducing an easier way to pick custom URLs that match your channel names and branding.

From this week, if you’re a creator with at least 500 subscribers, you may receive emails and in-product notifications if your updated custom URL is ready to claim. You’ll see several options waiting for you that are based on your channel’s description, Google identity and associated websites. If you want to select your URL, all you have to do is follow these instructions. Once selected, the new URL will automatically direct fans to your channel.



Not yet reached 500 subscribers? Try these tips to help your channel grow. And don’t worry – in the meantime your current URL will continue to connect people to your YouTube channel.

Laura Rapin, Product Specialist, recently watched Lemonade - Alex Boye

Tuesday, November 18, 2014

When musicians come together...

Incredible talent share their music on YouTube every single day. We want to help them do what they love most. This is why we work hard to make sure that musicians and music fans have the best experience on YouTube, and why we built YouTube Spaces in LA, London, Tokyo and New York.

But we want to do even more. We want to bring talented people from all over Europe even closer together to share their music, brainstorm and together make something unique.

So, we’re inviting musicians from across Europe* to the YouTube Space London for a two day musical get-together, to chat with industry experts on how to develop as musicians, drink lots of tea and possibly do a collaboration or two.

If music is your thing, you have more than 50,000 subscribers on your YouTube channel and you live in Europe*, apply now for a spot in this workshop.

Deadline to apply is November 28. The workshop will take place in the YouTube Space London on December 2nd and 3rd. Unfortunately space is limited so we cannot guarantee a place for all -- but we hope to see many of you there.

posted by Anna Gradil, YouTube Spaces team

*  Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Ukraine, United Kingdom

Wednesday, November 12, 2014

What YouTube’s new music features mean for artists

As artists, creators, composers, remixers and directors, you’ve been at the forefront of making YouTube the ultimate home for music.  After nine years of unforgettable music moments you’ve created -- Kutiman, Beliebers, “Gangnam Style” and countless others -- we’re more committed than ever to making the music experience on YouTube better for you and your fans. That’s why today we’re launching new music features that will help your fans discover and enjoy more of your music and rolling out the beta of our new subscription service, YouTube Music Key.

Starting today, all music fans will see a new home just for music on their YouTube app for Android, iOS and on YouTube.com. The music homepage will make it easier for fans to find their favorite music videos (including yours!) and discover new ones through personalized recommendations, trending playlists and playlists to perfectly fit their mood. What’s more, starting in the USA, UK, Spain, Italy, Portugal, Finland and Ireland, we’re launching the beta of our new music subscription service, YouTube Music Key, which gives subscribers access to ad-free music, background play and offline viewing. For artists, we believe the easier it is for fans to find and enjoy your music on YouTube -- anytime, anywhere -- the more opportunity you’ll have to build your fan bases and make money from your music.

If you’re wondering if your music is included in the YouTube Music Key beta, you should talk with your record label or distributor. If you're an artist sharing your music directly through YouTube and you’re interested in being a part of the subscription service, you can let us know with this form. We’re excited about this new music experience on YouTube, and we’re continuing to bring on more artists in the coming months.

With all these new features, all our best practices still apply for growing your audience on YouTube. So keep creating great music, curating awesome playlists and mixtapes, and continue to share your music with the world. Because if we’ve learned anything over the past nine years, it’s that your creativity is limitless.

The YouTube Music team recently watched “Michael Jackson - Wanna Be Startin' Somethin' - YouTube Mix.”

Thursday, November 6, 2014

Become a master at production

We know you work hard on your awesome YouTube videos—and it’s our job to get you the resources you need to make them even better. Now you can become a creative master of production with exclusive tips from a professional director of photography in just four free workshops. Join your fellow creators and tune in to a live series on the YouTube Creator Academy channel from 6am-8pm GMT where we’ll cover these topics:

  • 11/13: Technical camera and sound—camera basics and sound recording principles
  • 11/20: Lighting fundamentals—an introduction to lighting sets and subjects
  • 11/27: Cinematography—a more advanced side of shooting beautiful looking films
  • 12/4: Shoestring production—how to create studio quality films on a tight budget

If you attend all of the sessions, you'll not only be a production expert in no time, but you’ll also receive a shiny letter of completion.

Register now, and we'll let you know all the details.

Anna Gradil recently watched Wheel of Impressions with Kevin Spacey

Friday, July 18, 2014

Creator Day


Summer In The City is the largest creator fan meetup in UK, attracting over 7,500 creators, fans, MCNs, media companies, and journalists. New for 2014, Creator Day focuses on inspiring creators of all levels - panels and workshops with exciting top name creators will provide insight and education into topics such as How to Work with Brands and How to Use Social Media Wisely. Use the discount codes below to book your ticket to Creator Day before July 25th when they will sell out


The code for the tickets is CONTENT1, which brings the price down to £22.50 including the ticket fee.
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